Entertainment entities whether actors, products, or brands looking to establish themselves in the minds of media and consumers can look to energetic and well-connected R.J. Rousso to do the job. The Los Angeles native and UC Santa Barbara graduate defines what it means to be an industry leader. Using his stellar qualifications with top PR firms, RJ formed Pivotal.
As Senior Publicist for Harrison and Shriftman, R.J. managed Mercedes-Benz, Hard Rock Hotel, GQ, and National Amusements accounts. While serving as West Coast Publicity Director for Lizzie Grubman/Peggy Siegal, R.J. managed key corporate accounts including: Chanel, Pamela Dennis, AOL, and adidas. As a partner at Pivotal, R.J. works closely with some of Hollywood’s biggest names. Aditionally, R.J. has overseen all West Coast Public Relations for fashion powerhouse, Levi Strauss and Co®. R.J. is also the celebrity liaison for Levi’s® Private Showroom in Los Angeles.
R.J. realizes that the public relations business is not just about throwing a great party, but that it is about getting the brand or talent covered by national and local media and keeping them top of mind. Everybody knows R.J. His affable personality and lack of “attitude” has made him a favorite of top print and electronic media alike. R.J.’s experience, youthful enthusiasm and extensive contact list all add up to a win-win situation for potential clients. Although a boutique firm, Pivotal is a proven industry leader in the public relations field.